Creation Context

Day 191 Week 28 Q3 Tuesday, July 9, 2024

Creative outliers create; that is why they’re called creative outliers. What creation occurs is always within a context. For example, as a musician, when you perform indoors or outdoors, you must consider the environment. There are few reflections outdoors and many reflections indoors. This is why playing slow, soft music with a lot of ambiance doesn’t work well outdoors; there aren’t enough reflections to create a rich sound. On the other hand, playing indoors is affected by the season. Audiences in winter wear more clothing than in summer. Coats absorb much sound, making the room deader than in the summer. Experienced musicians are acoustically aware of the context within which they are playing. When creating a program, they consider where it will be performed, who will be performing it, who the audience is likely to be, how old they will be, and even the time of day. This sounds like a lot because the creation context has a tremendous and vital impact.

How about a content creator for online content? Do you think that one size fits all? There’s a big difference between YouTube and TikTok and chats. There is a big difference in screen sizes between phones, tablets, laptops, and desktop computers. Years ago, the issue of color versus black and white was an issue. There will be different ones tomorrow.. but one thing is certain: if you were a content creator, you had better be aware of the context in which this content will be received.

Assuming that most digital content is accessed via websites, the pages within which any content is presented matter a tremendous amount. And the homepage matters most because if people don’t like it or understand what to do, they will leave before they even get to any content. This means that all the content you have created and all your work will be a waste of time. Suppose you primarily rely on words to communicate but do not consider what is being said visually. In that case, you should not count on your message ever being received at all unless perhaps it is on a podcast or radio show. But if it is on television or video, and once again, the visual context is critical.

There is no creation without context. If you want to write a piece of music, ask which kind of instruments you expect it to be played on.  Ask which particular instrument(s) will be used. For example, piano-jazz and guitar-jazz are very different from each other. Additionally, acoustic guitars versus electric guitars present very different options.

And have you ever thought about creating the context for your day? Are you tired or awake? Are you in a rush or have plenty of time? Are you in a good mood or stressed out? Consider thinking about or consciously creating your day’s context before you begin it. It makes a difference.