Getting on the Same Page

Day 364 Week 53 Q4  Friday, December 30, 2022

Web Home Page Power! Home pages force a more abstract, less literal narrative which can yield direction and branding about your new idea. Until an idea is dynamically visually represented, it is unlikely you will get stakeholders. You might think getting not the same page only refers to different people with different points of view, but it applies equally to a single person with more than one point of view. We all carry around in our heads more than a single narrative about what we are doing, and which one will call upon in any given situation may depend upon who we speak to and their priorities and proclivities. 

It is a worthwhile exercise to try to express yourself consistently, as it is doubtful that you afford multiple marketing campaigns and multiple salespeople. There is a need for an official line on what it is you are up to, who you are doing it for, and why they should care. That is if you would like to have customers. It has been said no story, no stakeholders. And if your story is so complex that only you can tell it, you are sacrificing the all-important word-of-mouth reputation is built upon.

It is tough and perhaps even pointless to attempt to delegate any to others the telling of your story. And even though not everyone can make their own website, everyone can take a sheet of paper and sketch what they would like the home page to look like. Not artfully, just functionally. For example, what is the name of your enterprise or project? That is always a good place to start. And what do you do, in English please or whatever language your execrated audience can read. And what has to be on your web page thing into account is that pretty much all modern sites are responsive, meaning their format changes to accommodate different size screens. 

The screen real estate question is critical in that if you are assuming a desktop size screen and most people look at the site on the phone, there can ever make it to the important stuff. Be a rude awakening when you switch from one to another.   There is also the issue of portrait vs. landscape orientation and font size, and all of these are simply logistical, and we have not even gotten to the look and feel and color and the actual message.

You may say I can put together a site in five minutes and use templates with stock photos, which will look professional. You could if you were well prepared about what you wanted to say and how you wanted to say it, and what the priorities were, so when the format folded all of the sidebars underneath the main screen content, you were not leading with your least important information for people will leave before they even find out what you are up to.

Think it through. It is a more robust exercise than you can imagine.