Three Big IdeasĀ 

Day 329 Week 48 Sunday, November 26, 2023

The first is that Innovation is involuntary, and it is an extension of the creative fact that all human beings are born with the ability and necessity to be good at in order to survive. Innovation does not come about because a boss decrees it. It’s not a magical thing that only some people can do. It is an involuntary part of being a human being.

The second large idea is that nobody can do anything by themselves. It always takes a village or a team or stakeholders. Stakeholders are other people who have some stake in your success when you’re creating a renovating. The image of the lone an artist in their studio or the musician in their practice room with inventor in front of their desk it’s just very incomplete. All of us need help no matter who we are.

And the third idea is what’s in it for we? Too many people only asked the question what’s in it for me?  You have to turn the M upside down and turn it into a W. Since you cannot do things by yourself, and you know that they were going to be others and part, it is really worth your while finding out what’s in it for them, or what’s it for us, or was it for we.

Now, who are these messages for?  Not as much written for innovators, as for creative outliers. The difference between these two groups is that one comes from the other. Innovators come from the group called creative outliers. The difference is innovators have their ideas and inventions adopted. They have their Works listened to, viewed or read. In short they have traction.  They are in a dance with an external reality.

You have to have traction before you can scale. You have to scale in order to make money.  You cannot be a sustainable innovator unless somebody is willing to pay for what you’re doing, and that means you are delivering value to someone that is adequate for them, to part with their money and give some of it to you.

This may be unwelcome  news for many artists, creators ands inventors. It means, they all need to act like small businessman.  Education is a not-for-profit exercise and ostensibly so is art. They both have expenses and they both need to pay the bills and they both need to be concerned about cash flow.

Even Miles Davison and Duke Ellington, to world-class innovators how to keep a band working, and it cost money to travel and sleep and eat. Important that they each had a team of virtuosos who are more difficult to deal with, but worth it. This was the case at Bose at Apple, where I worked for 15 years. They all recruited virtuosos not just who was avaialble. And they all had to operate a business to stay afloat.